The Tourism Authority of Thailand (TAT) has officially announced Lalisa “Lisa” Manobal as the new Amazing Thailand Ambassador. This collaboration aims to promote Thailand’s image as a leading quality leisure destination, showcasing the nation’s culture, creativity, and charm to audiences around the globe.
Born in Buriram, Lisa has become one of Thailand’s most recognisable international figures. As a world-famous performer and cultural icon, she continues to be a source of immense national pride. Her influence is expected to elevate Thailand’s tourism profile and inspire new generations of travellers to explore the country’s vibrant identity.
TAT’s Vision for the Partnership
Ms. Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand, said:
“Collaborating with Lisa as the Amazing Thailand Ambassador marks another significant milestone in presenting the charm, diversity, and wonders of Thailand from a fresh perspective—one that will inspire both Thai people and international visitors to discover the magic of Amazing Thailand together.”
She added that the appointment reinforces TAT’s commitment to positioning Thailand as a high-quality, safe, and sustainable destination, welcoming travellers from around the world with warmth and care. This collaboration embodies Thailand’s image as a Quality Leisure Destination and supports the “Trusted Thailand” initiative, designed to ensure every visitor experiences an unforgettable journey.
What the Role Means for Thai Tourism
Lisa’s ambassadorship comes at a time when Thailand continues to attract a growing global audience seeking meaningful travel experiences. Her worldwide popularity and genuine connection to Thai culture make her a natural choice to represent the country’s values of hospitality, creativity, and diversity.
This partnership between Amazing Thailand, the Thai tourism industry, and Lisa highlights the nation’s readiness to welcome travellers with open arms. It also reaffirms Thailand’s dedication to maintaining its reputation for exceptional service, world-class hospitality, and cultural richness.
Inspiring a Global Audience
Lisa’s appointment is more than symbolic—it’s a celebration of Thailand’s global appeal. With her platform, she can spotlight not only the country’s iconic destinations like Bangkok, Chiang Mai, and Phuket, but also lesser-known gems such as Sukhothai, Chiang Rai, and the southern islands of Trang and Koh Lipe.
Through her international influence, the Amazing Thailand campaign hopes to inspire travellers to experience the nation’s traditions, cuisine, music, and warm community spirit firsthand
With Lisa Manobal as the face of Amazing Thailand, the country is poised to strengthen its global tourism identity while deepening pride among Thais at home. Her ambassadorship represents a bridge between modern pop culture and Thailand’s timeless heritage—a fusion that perfectly captures the spirit of today’s Thailand.
TAT invites travellers from every corner of the world to discover the land of smiles anew: a place of beauty, culture, and heartfelt hospitality.
