
Opening in late 2025, Matemwe Attitude is the much-anticipated Zanzibar debut of the beloved Attitude hotel brand. Known for their soulful, sustainable retreats in Mauritius, Attitude’s first venture beyond its island home brings that same barefoot charm to the northeast coast of Zanzibar – a region prized for its powder-white beaches, turquoise tides, and uninterrupted views of Mnemba Island.
A Boutique Hideaway with Swahili Style
Set on over 80,000 square metres of pristine coastline, Matemwe Attitude is an adults-only sanctuary made for slow living and deep relaxation. All 74 villas are individually styled with a nod to Swahili architecture – curved walls in coral tones, coconut thatch roofs, stained glass touches, and hand-crafted terrazzo floors.
Natural materials are at the heart of the design, with furnishings created from locally sourced Tanzanian wood, and interiors made to connect seamlessly with the outdoor surroundings.
Villa Options – Choose Your Own Kind of Peace

You’ll find five villa categories, each offering a unique way to unwind:
- Swim-Up Villas (74m²)
Open your terrace doors straight into a shared infinity pool. These villas come with a king-size bed, private terrace, and outdoor shower – perfect for laid-back days in the sun. - Deluxe Villas (78m²)
Nestled in lush gardens, these standalone villas feature a private plunge pool, shaded terrace, and a cosy indoor reading space. The double walk-in shower and large layout give you that extra space to settle in. - Deluxe Villas with Partial Sea View (78m²)
Enjoy the same great features as the Deluxe Villas, with the bonus of partial ocean views that elevate your morning coffee or sunset ritual. - Seafront Villas (101m²)
These two-level villas boast sweeping views of the Indian Ocean, a private upper-level pool, and a hammock strung in your lower garden for the ultimate beach-lounging bliss. - Beachfront Villas (101m²)
For a front-row seat to the ocean, choose the Beachfront Villas. Just steps from the sand, they come with a private pool and your own reserved straw hut and deckchairs on the beach.
Dining – Local Flavours, Laid-Back Vibes

Food at Matemwe Attitude is a celebration of Zanzibar’s culinary heritage. Think Swahili spices, fresh seafood, tropical fruits, and relaxed toes-in-the-sand settings.
🥐 Half Board – Included as Standard
- Breakfast at the Main Restaurant or a continental breakfast at the Pool Bar
- Dinner at the Main Restaurant or The Beach Club (seafood dishes are subject to a supplement; reservations required)
🍹 All Inclusive – Optional Upgrade
Upgrade to All Inclusive and enjoy a fuller experience:
- Breakfast as above
- Lunch options: BBQ at The Beach Restaurant, pizza at the Beach Shack, or a light bite at the Pool Bar
- Dinner as above
- Afternoon Tea at The Pool Bar
- Selected local beverages: water, beer, tea, coffee, soft drinks, house wine, and locally-made spirits
- Refillable minibar with water, soft drinks, and beer (restocked from the resort’s eco-conscious Bulk Shop)
Wellness, Watersports & Cultural Connections
True to the Attitude ethos, this resort goes beyond sun and sea.
- Spa treatments use natural, regionally sourced products
- Sailing trips on a traditional dhow let you discover the coastline
- Snorkelling near Mnemba Island, Zanzibar’s marine gem, is an absolute must
- Cultural encounters with the local community are woven into the experience, giving you a real sense of place
A Responsible Resort with Real Purpose
Sustainability isn’t a trend here – it’s built into the very foundation of Matemwe Attitude. The resort champions:
- Eco-friendly architecture and low-impact design
- Community support, sourcing ingredients and products from local artisans and farmers
- Waste reduction, including refillable amenities and minimal single-use plastics
- Educational engagement, offering guests insight into Swahili culture and conservation
The Numbers Bit
A 7-night stay in 2026 on a Half Board basis starts from just £1999 per person. All packages include:
- Return flights
- Transfers
- Accommodation in your chosen villa
- Dining as per your board basis
- ATOL protection
📅 Opening: Late 2025 – now taking bookings for 2026
Download the Hotel Fact Sheet.
Final Thoughts
Matemwe Attitude is more than just another beach resort. It’s a celebration of Zanzibar’s spirit – vibrant, peaceful, and proudly local. Whether you’re craving downtime in a swim-up villa, cocktails with a sea breeze, or cultural experiences rooted in authenticity, this is the kind of place that stays with you long after you’ve shaken the sand from your shoes.
For a live price please send a WhatsApp below or email kevin.hall@bluebaytravel.co.uk
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All Packages are ATOL & ABTA Protected ✅
All my packages include luggage and transfers unless otherwise stated.